Real estate stylists and home stagers
A commercial round-up of Melbourne businesses puts real estate stylists and home stagers in one list, and calls the work property styling. It describes the point of the work as getting a home ready to sell so that it appeals to buyers, and says that how a home looks influences the decision to buy and how much a buyer is willing to spend.
Some of the businesses named in the round-up bring their own furniture, accessories and art to a property. One asks that a home be emptied out and ready to style from scratch. One offers a partial stage, using the furniture already in the house, alongside a complete stage for a vacant property.
How a styling campaign usually runs
The round-up ties the work to the sales campaign. One business in the round-up offers a five week campaign package, and if the property has not sold by then, the furniture can go on being hired by the week or the month. Another lets sellers stay in the home during the campaign, with the styling furniture in place around them.
The round-up describes homes being styled in preparation for a campaign, and says one business tailors its work to each home so that the property photographs well. Furniture hire runs alongside the styling itself, and one business in the round-up also sells pre-styled accessory packs, cushions and homewares for people who want to do some of the work themselves.
What sellers weigh up
The businesses in the round-up serve different parts of Melbourne. The northern suburbs, the eastern suburbs, the city, Brighton and the Mornington Peninsula all appear in the list, and one business says it works right across Melbourne as well as the peninsula.
Styles differ too. The round-up names Hamptons, French Provincial, Scandi and contemporary looks among the interiors its businesses create, and describes one business working with velvet, soft cushions and art pieces as well as high end furniture and prop hire. A business in the round-up also caters for smaller budgets.
Beyond styling, the round-up mentions help with downsizing, consultations, art hire, and packs of pre-styled accessories sold separately. It notes interior design, visual merchandising and property law among the backgrounds of the people running the businesses it lists.